CitenzoGenerative Engine Optimization (GEO)
The practice of getting your brand recommended and cited by AI answer engines like ChatGPT, Perplexity and Gemini.
Generative engine optimization (GEO) is the practice of getting your brand recommended and cited by AI answer engines — ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews. Where SEO optimizes for a position in a ranked list of links, GEO optimizes for being named inside the single synthesized answer an AI gives.
GEO comes down to four things: being readable (crawlable), being citable, being present on the third-party sources AI trusts, and measuring your visibility over time. It doesn't replace SEO — it's a second layer on the same foundation.