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GEO Glossary

AI Visibility

How often and how favorably AI engines name your brand when people ask questions in your category — the AI-era equivalent of search ranking.

AI visibility measures your brand's presence inside AI answers. When buyers ask ChatGPT, Perplexity or Gemini a question in your category, AI visibility is whether you're named, how often, and how favorably. It's tracked with metrics like presence rate and share of voice rather than a ranking position.

Because AI answers are probabilistic — the same prompt can return different brands — AI visibility is measured across many prompts and runs, not a single lookup.

Scanning the signal…