CitenzoWhat is schema markup (and why it matters for AI)?
Schema markup is structured data — usually JSON-LD — that describes your page in a format machines read directly. Instead of guessing what your content means, search engines and AI assistants get it spelled out: this is a question and its answer, this is an article by this author on this date. Clean structured data makes your page easier to parse, quote and cite.
FAQ schema vs. Article schema
FAQPage markup wraps your questions and answers so engines can lift them straight into results and AI answers — one of the most citable formats there is. Article markup describes a blog post or guide: its headline, author, and publish date, which helps establish freshness and authorship. This tool generates both.
How to use this schema generator
Pick a type, fill in the fields, and hit Generate. Copy the <script type="application/ld+json"> block and paste it into the <head> of the matching page — the FAQ block on a page that shows those Q&As, the Article block on that article. Only mark up content that's actually visible on the page; schema that doesn't match the page can be ignored or flagged.
Frequently asked questions
What is schema markup?
Schema markup is structured data — usually written as JSON-LD — that describes your page's content in a format machines read directly, so search engines and AI assistants know exactly what each part means instead of guessing.
What is FAQ schema (FAQPage)?
FAQPage schema is JSON-LD that wraps your questions and answers so engines can lift them straight into search results and AI answers. It's one of the most citable formats because the Q&A structure maps perfectly to how people ask AI questions.
Does structured data help with AI visibility?
It helps engines parse and quote you accurately. Structured data isn't a guaranteed ranking boost, but it removes ambiguity about what your content means, which makes your pages easier for AI to understand and cite correctly.
Where do I put the JSON-LD code?
Paste the <script type="application/ld+json"> block into the <head> of the page it describes — the FAQ block on the page showing those Q&As, the Article block on that article. Only mark up content that's actually visible on the page.
Is FAQ schema still worth adding?
Yes. Even where rich results for FAQs are limited, the markup still helps search and AI engines understand your Q&A content — and it's a one-minute, no-cost addition.