Share of Voice (AI)
How often AI names your brand versus each competitor across the prompts you track.
AI share of voice is how often you're named relative to your competitors across a set of tracked prompts. Where presence rate asks 'how often is my brand named?', share of voice asks 'named how often compared to whom?' — turning AI visibility into a competitive picture.
It's the metric that reframes the useful question from 'am I mentioned?' to 'who's recommended instead of me, and why?'
Citenzo