Presence Rate
Of all the relevant prompts you track, the share of AI answers that name your brand at all.
Presence rate is the share of relevant AI answers that mention your brand. If you track 100 buying-intent prompts across engines and you're named in 28 of the answers, your presence rate is 28%. It's the headline AI-visibility metric — the closest AI equivalent to a ranking.
Because AI answers vary run to run, a meaningful presence rate is measured across many prompts and repeated runs, not a single query.
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