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GEO Glossary

Grounding

When an AI engine bases its answer on retrieved sources rather than only its training data — the mechanism that produces citations.

Grounding is when an AI engine backs its answer with retrieved, real-world sources instead of relying only on what it memorized during training. Grounded answers can cite where each claim came from, which is why search-connected engines like Perplexity and ChatGPT Search show sources.

Grounding is central to GEO: if an engine grounds its answer in sources that mention you, you get cited. If those sources don't mention you, you don't.

Scanning the signal…